CLC Sara

Results

  • Results (first 3 months of campaign)

  • 9 million video ad view impressions

  • 150,000 video ad clicks have resulted in driving users to the CLC website

  • Facebook: Sarah Ad Click-Thru rates jumped 255% to 1.74% CTR from .45% CTR

  • YouTube: Sarah ads are averaging a 53% view rate on the ads while the average industry benchmark is between 15% - 35%

GOAL

  • Rebrand existing 700M travel business (part of Fleetcor)

  • Establish first-ever demand gen campaign