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Global Chief Creative Officer
Fleetcor Technologies, Inc. (S&P 500 Global Payments Company)
2021 – Present / Atlanta
Lead new corporate brand development and rollout in 2023 (new name, positioning, visual identity and campaigns)
Work with CEO to reposition company around two core product offerings; EV/Mobility and Corporate Payments
Lead all aspects of demand gen creative and campaigns for divisions, corporate, and employees
Support CEO and CFO with all Investor Relations content (Earnings Report, video content, Proxy, 10k, ESG, etc.)
Identify and manage all primary agency, production and creative relationships
CMO, North America Fuel Group
Fleetcor Technologies, Inc. (S&P 500 Global Payments Company)
2018 – 2021 / Atlanta
First-ever CMO for $1B business unit
Built digital demand generation capabilities including market research, marketing automation/CRM platform, prospect database, segmentation/personas, and multi-touch campaigns
Launched first-ever demand gen campaign, delivering MoM record sales (70%+ increase in qualified leads) and 150% above annual sales plan
ADIDAS, North America
SENIOR CONSULTANT, ORIGINAL CONTENT
2017 - 2018
SVP Brand & Consumer Marketing
YP
2013 – 2016 / Atlanta / Los Angeles
Led all consumer and brand marketing strategies and activities in the pursuit of transforming a 130-year-old print brand into a modern digital and mobile leader (yp.com/yellowpages.com, the yp app, and gas guru). Managed brand positioning, internal and external campaigns, sports sponsorship portfolio (collegiate, professional, amatuer), product marketing, consumer retention and acquisition, social media, go-to-market campaigns around key verticals and feature sets, creative services, local community activation, metrics/performance, and editorial/video campaigns that collectively form the voice of the brand.
Founder, Managing Partner
Ideas Define
2006 – Present / Atlanta
Leads boutique consulting firm that helps clients drive marketing, content and partnerships innovation. Clients; The Coca-Cola Company, Google, The Blue Man Group, Johnson & Johnson, Score Mobile, Team Type 1 (secured $37M global sponsorship for professional cycling team), Fifth Group Restaurants, Stuart Country Day School, and Grey Advertising.
Senior Media & Marketing Advisor/Consultant
The Coca-Cola Company
2004 – 2006 / Atlanta
Worked with North America and Global groups to drive innovation and campaign development for brand investments in College Sports Television (CSTV), Olympics, NCAA (college football and March Madness digital assets), Yahoo, and American Idol partnerships.
VP of Digital Marketing & Brand
The Weather Channel/weather.com
2000 – 2003 / Atlanta
Responsible for brand positioning, product strategy, product marketing, advertising, media, consumer acquisition, and integrated sales packaging. Helped reshape weather.com from a single purpose website (zip code search) into a full lifestyle vertical site with enhanced editorial, targeted consumer acquisition campaigns, and enhanced sales packages.
Director of Marketing
ESPN, Inc.
1997 – 2000 / New York City
Led all creative, marketing, agency management and campaign development for core ESPN properties. Launched espn.com, ESPNews, ESPN Classic, and ESPN the Magazine including all branded go-to-market activities. Guided sales teams to realize significant incremental sales revenue through integrated content, platform and marketing campaigns.
Director of Marketing
Turner Broadcasting System, Inc.
1992 – 1997 / Atlanta
Responsible for positioning, marketing and promoting full portfolio of sports and entertainment programming on TBS, including the NBA, Atlanta Braves, The Goodwill Games, NASCAR and PGA. Created and launched Dinner & A Movie, Movies for Guys Who Like Movies and 14 Days of 007 program/content franchises. Established partnerships with top entertainment and media companies including MGM/UA, Universal Studios, Paramount Pictures, New Line Cinema and Warner Brothers Studio.